Our Brands

With humble beginnings in the 1930’s the Gerard family has journeyed through an exciting path in the electrical industry. At present the Pierlite brand has positioned itself as a market leader in Australasia for design, manufacturing and distribution of commercial and industrial lighting systems and through this experience create an even more exciting path as it develops a dynamic global network.

From the home shores of Australia with sales, customer service and warehouse operations in each capital city, the Pierlite team now expands to New Zealand, East Africa, UK, India, Hong Kong, United Arab Emirates, Indonesia, Pakistan, Mozambique and with it, a strategic vision to continue expanding this global network.
With key local and international supply partners under the guidelines of our ISO9001 quality management system, Pierlite create innovative commercial, industrial and architectural lighting products that deliver our customers professional lighting solutions.

From the energy efficient compact fluorescent lamp, through to the technically demanding HID Metal Halide and High Pressure Sodium lamp sources, including the diverse range of Halogen, Linear Fluorescent and LED systems, Pierlite complement this ever expanding range of light sources with an innovative suite of luminaires created for the domestic, industrial, commercial and architectural market sectors.

Innovative and energy conscious solutions are our future
The Pierlite logo depicted by the sun and the moon, two dominant sources of light control, demonstrates Pierlite’s vision as we all strive to create innovative and energy conscious lighting systems.
With Pierlite’s significant and sustained development in state of the art lighting technology and globally competitive manufacturing operations, supported by award winning product designers sales team and engineers, Pierlite is confident of a progressive and environmentally conscious future.

Sylvania is an international designer and manufacturer of lighting products. It has plants
throughout Europe, Asia, North Africa and Central and South America, and is one of the few lighting companies that produces both lamps and lighting fixtures.
The origin of Sylvania and its predecessor companies dates back to the eastern United States in the early 1900’s, when it began as a business that renewed burnt out light bulbs. In the 1920’s, the company began producing new lamps and then vacuum tubes to take advantage of a booming new medium – Radio.

By the time Sylvania Electric Products merged with General Telephone in 1959, Sylvania had become a leader in electronics, lighting, television and radio, chemistry and metallurgy. General Telephone became known as GT&E Corporation, and Sylvania, a separate entity, produced everything from cameras, photo-flash bulbs, general lighting and television sets to anti-missile defence systems.

In 1981, GT&E sold its electronics operations to North American Philips. It retained the lighting business until 1983 when the brand was sold and split between Osram GMBH (which retained the name for North America, Mexico and Puerto Rico) and a company named SLI (Sylvania Lighting International), which acquired Sylvania for the rest of the world. Australia and New Zealand became independent identities, and in 2002 had evolved into the wholly Australian owned Sylvania Lighting Australasia Pty Ltd.

Over 90 years of world first breakthrough product innovation Sylvania Lighting internationally, are market leaders in innovation and development with a long list of breakthrough products such as the world’s first dichroic lamp in 1959, to the world’s first extremely robust, dual arc tube high pressure sodium lamp in 1987, to the world’s first LED based retrofit lamp designed to match the performance and size constraints of the popular GU10 50W Tungsten Halogen lamp in 2011, just to name a few. Complementing the international development, is Sylvania Australia’s heavy local investment in leading street lighting luminaire development, specifically designed to comply with local Australia/New Zealand standards.

Operating in the upper middle market and manufacturing high volumes to specification, Austube has earned its reputation as the premier supplier of extruded aluminium lighting systems in Australasia.

As a project based business, Austube focuses on custom designed lighting. With its locally controlled manufacture and engineering located in Sydney, Australia, Austube’s ability to tailor solutions for specific installations allows for significant competitive advantage.

Austube’s product designs have the ability to incorporate a vast array of accessories such as downlights, emergency systems, motion and light level sensors, as well as integral audio, video, data and power cabling, either fitted at production, or fitted onsite.

Austube is committed to retaining its market leader status, investing heavily in continual product development and innovation. All Austube products are now available with the option of Zhaga compliant LED modules for energy saving benefits, while their innovative patented Kwik-lock system was designed to shave significant amounts of time off standard installation times, delivering huge savings to the overall project costs.

Blade is made from aluminium extrusions with a variety of length alternatives, lamp, mounting and component options. It uses a reflective aluminium optic system to maximise the light output. Nearly all the Blade’s lamp options are dimmable upon request. Blade’s fluorescent fittings utilise electronic ballasts for energy efficiency. Photometric data and corresponding IES files are available for you to download for use with your lighting design software.

Blade Lighting is available in anodised aluminium or powder coated finish. Our standard extrusion length is 3600 mm, varying lengths can be joined and/or cut to suit your requirements and a complete range of accessories is offered with each system. We are always interested in hearing your requests for special lamp and configuration options. Blade Lighting systems and products offer vast application opportunities within residential, retail and commercial projects.

Blade lighting awards

• IESANZ: NZ Chapter Luminaire Design Awards 2008 – Award of Excellence for Sector Blade.
• IES EECA Energy Efficiency Award 2005 – Special Commendation for Slice Blade.
• IES 2002 Luminaire Design Awards Sydney 2002 Award of Commendation – Razorblade.
• Best of Neocon Awards 2001 Neocon World Trade Fair USA Gold Winner (New Products).
• Luminaire Design Award 2001 Premier Award – In Production Razor Blade.
• National Luminaire Design Award 1995 Premier Award – Production Luminaire Blade System Uplighter.

Concord is a globally respected commercial and architectural lighting brand. The brand has a substantial manufacturing and marketing base in the UK and is renowned for having a strong design ethos, high technical performance and aesthetic form, with a contemporary range of lighting products that is one of the most comprehensive on the market.

Concord products are designed to support energy efficient schemes and to reduce energy consumption in buildings. By combining in-house technical expertise and close, co-operative relationships with leading building control system suppliers, Concord is dedicated to providing lighting solutions with energy efficiency at their core.
In addition to our standard interior and exterior ranges we have a dedicated Custom Product Division. This service aims to meet any specialist or bespoke needs that architects, interior designers and lighting designers may have in creating imaginative and inspiring lighting solutions.

History
Concord has over 40 years’ experience in manufacturing and developing architectural and commercial lighting, both separately as Concord and Marlin, before merging to form Concord in 2000. Concord products and services are designed for the needs of high-end corporate end users and dedicated specifiers, such as architects, interior designers and lighting designers/engineers. Since the mid 90’s Concord formed part of the global SLI Sylvania group of companies until its acquisition by Indian electrical specialist Havells and the forming of Havells Sylvania.

UK Operations
The Concord brand operates predominately from Havells Sylvania office and factory in Newhaven, just 2 hours outside London. The entire Concord product range is underpinned by a wide range of in-house expertise, from optical system design through to photometric measurement and testing. We work in partnership with our customers and stakeholders to offer unparalleled support and service throughout the lifetime of a project.

The dedicated Havells Sylvania team of sales and project engineers are experts in the Concord range of products and services and are located across the UK working with a wide variety of professionals from architects and lighting designers to local authorities and M&E consultants. All engineers are fully trained and have the technical knowledge, expertise and access to a broad range of products and brands in order to advise on the best lighting solution for your project.
Specialist Retail and PFI teams have also been developed to support the individual and specific needs of these key markets.

As a leading company that has more than 150 years of history, Siteco has defined lighting technology. Today the brand of Siteco combines technological ideas with service mentality and a feeling for what is possible.
The company was founded in 1949 as the household appliance and lighting sector of Siemens- Electrogeräte GmbH with headquarters in Traunreut, Germany. Since the spin-off from Siemens and the foundation of Siteco in 1997, the company has developed to become one of the leading manufacturers and providers of technical indoor and outdoor lighting, and today employs around 1100 employees worldwide. Siteco has been a part of OSRAM since 1 July 2011.

From roads and plazas to airports and stadiums – the diverse outdoor luminaire range offers lighting solutions for every possible outdoor requirement. With indoor lighting, Siteco offers design-oriented and innovative products for the lighting of office and industrial buildings as well as public buildings, shopping centres and many others.

Non–stop innovation
When it comes to important innovations in the lighting sector, Siteco has always been at the forefront, whether with specular louvre luminaires, ELDACON® microprismatic structures, Siteco Mirrortec® secondary reflector technology or LED technology. Today Siteco offers an interesting spectrum of LED solutions for indoor and outdoor applications. These range from LED refurbishment kits for proven luminaire housings to completely new designs with LED technology, such as the Streetlight 10 LED.

The extensive knowledge, curiosity and creativity of the Siteco experts enables the company to develop new technologies and innovative lighting tools for a wide variety of indoor and outdoor applications.
This takes place in close cooperation with customers and other lighting professionals as well as under consideration of both economic and environmental factors. The needs of people within their architectural surroundings represent the focus of lighting concepts.

The result is lighting solutions in the application areas of office, industry, traffic, shopping, public and sports – in fact everywhere where people need good light and lighting as tool for creativity.